Many WordPress designers, developers, and site owners rely on Google Analytics for insights into their site visitors. The problem is that GA provides you with only half of the story, such as traffic source, number of visitors, page views, etc. To uncover deeper insights, turn to behavioral analytics. Specifically, what are your site visitors actually doing while on your site? Where is their attention on the page? How far are they scrolling? In which particular fields are they abandoning your forms? Behavioral analysis is an insights engine, enabling you to transform your site performance. In this session, learn how to use behavioral analytics and analysis effectively to determine site adjustments that will lead to higher engagement and increased return on investment (ROI).
July 21-22nd 2018 @ Boston University