Tom Shapiro is CEO of Stratabeat (http://stratabeat.com/), a branding, marketing, and design agency in Burlington, MA. Services include WordPress website design & development, marketing strategy, branding, SEO, paid search, PR, and conversion optimization. Prior to Stratabeat, Tom was Director of Digital Strategy at iProspect, where he helped the agency to grow from 85 employees to more than 700 in five years. Through his career, Tom has developed digital strategies for various market leaders, such as Intel, Hewlett-Packard, AT&T, Clarks, eBay Enterprise, UnitedHealthcare, Kraft Foods, and P&G. Tom’s insights on websites, UX, and marketing have been published in CMO.com, CNN, iMedia Connection, MarketingProfs, MediaPost, Search Marketing Standard, Website Magazine, and others.