{"id":1111,"date":"2019-07-02T19:25:50","date_gmt":"2019-07-02T23:25:50","guid":{"rendered":"https:\/\/2019.boston.wordcamp.org\/?post_type=wcb_session&#038;p=1111"},"modified":"2019-07-02T19:25:50","modified_gmt":"2019-07-02T23:25:50","slug":"being-authentic-in-your-marketing-with-help","status":"publish","type":"wcb_session","link":"https:\/\/boston.wordcamp.org\/2019\/session\/being-authentic-in-your-marketing-with-help\/","title":{"rendered":"Being Authentic in your Marketing, with Help"},"content":{"rendered":"\n<p>Lessons learning from observing photography clients around the world and applying that to banks and credit unions. The importance of data + intuition in knowing your target audience. We will talk through: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Different times of days to post<\/li><li>Different uses of the website to drive traffic <\/li><li>The importance of analytics<\/li><li>Knowing your audience and what they want to learn<\/li><\/ul>\n\n\n\n<p>Finally, talking through the fact that the data does not exist in a vacuum, and learning to trust your personal experience in conjunction with the numbers.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lessons learning from observing photography clients around the world and applying that to banks and credit unions. The importance of data + intuition in knowing your target audience. We will talk through: Different times of days to post Different uses of the website to drive traffic The importance of analytics Knowing your audience and what [&hellip;]<\/p>\n","protected":false},"author":10224560,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1563650400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[990],"footnotes":""},"session_track":[1079844,1289434],"session_category":[],"class_list":["post-1111","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-2-ballroom","wcb_track-marketing-pr"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paqJi5-hV","session_date_time":{"date":"July 20, 2019","time":"3:20 pm"},"session_speakers":[{"id":"990","slug":"rachel-avery-conley","name":"Rachel Avery Conley","link":"https:\/\/boston.wordcamp.org\/2019\/speaker\/rachel-avery-conley\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/10224560"}],"version-history":[{"count":1,"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1111\/revisions"}],"predecessor-version":[{"id":1114,"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1111\/revisions\/1114"}],"speakers":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/990"}],"wp:attachment":[{"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1111"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1111"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}