Internet privacy is more important now than it’s ever been. In 2017 the Department of Justice approached DreamHost with a problematic subpoena for customer data. When the request was refused, an avalanche of international media attention followed, bringing the issue of internet user privacy to the global stage.
In this case study you’ll learn how one company used its core values to turn a public dispute over website logs with the DOJ into a wildly successful global campaign for internet privacy, AND you’ll learn why open platforms like WordPress are so important to preserving a free and open internet, especially in times of crisis.
At the end of the session you’ll better understand how to:
- Use your WordPress blog as a central component of an overall messaging strategy
- Interact with media to tell your story
- Turn your brand’s core values into media talking points
- Navigate the treacherous waters of political brand involvement while maintaining an ostensibly neutral stance