Lessons learning from observing photography clients around the world and applying that to banks and credit unions. The importance of data + intuition in knowing your target audience. We will talk through:
- Different times of days to post
- Different uses of the website to drive traffic
- The importance of analytics
- Knowing your audience and what they want to learn
Finally, talking through the fact that the data does not exist in a vacuum, and learning to trust your personal experience in conjunction with the numbers.