{"id":1781,"date":"2018-06-20T17:13:16","date_gmt":"2018-06-20T21:13:16","guid":{"rendered":"https:\/\/2018.boston.wordcamp.org\/?post_type=wcb_session&#038;p=1781"},"modified":"2018-06-21T16:21:33","modified_gmt":"2018-06-21T20:21:33","slug":"hiding-the-pulleys-and-strings","status":"publish","type":"wcb_session","link":"https:\/\/boston.wordcamp.org\/2018\/session\/hiding-the-pulleys-and-strings\/","title":{"rendered":"Hiding the Pulleys and Strings"},"content":{"rendered":"<p>Personalization, hyper targeting, and segmenting are far from subtle these days. In this session you&#8217;ll learn effective marketing techniques to help you actually connect with your users and customers. You&#8217;ll see real examples of how I learn about users and do it by providing them with value. We&#8217;ll also get hands-on with businesses from the audience discovering real world fair trade marketing opportunities. We&#8217;ll identify ways to raise your revenue and make customers happy doing it. And we&#8217;ll learn how to create up-sells that actually help users rather than just helping your bottom line.<\/p>\n<p>Let&#8217;s stop duplicating the techniques and strategies we see across the Internet. Learn how to listen to your users, they&#8217;re already telling you what they need and how to connect with them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalization, hyper targeting, and segmenting are far from subtle these days. In this session you&#8217;ll learn effective marketing techniques to help you actually connect with your users and customers. You&#8217;ll see real examples of how I learn about users and do it by providing them with value. We&#8217;ll also get hands-on with businesses from the [&hellip;]<\/p>\n","protected":false},"author":759993,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1532273400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1627],"footnotes":""},"session_track":[1079844,5042],"session_category":[],"class_list":["post-1781","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-2-ballroom","wcb_track-content"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9HzQv-sJ","jetpack_likes_enabled":true,"session_date_time":{"date":"July 22, 2018","time":"11:30 am"},"session_speakers":[{"id":"1627","slug":"jesse-friedman","name":"Jesse Friedman","link":"https:\/\/boston.wordcamp.org\/2018\/speaker\/jesse-friedman\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1781\/revisions"}],"predecessor-version":[{"id":1782,"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1781\/revisions\/1782"}],"speakers":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1627"}],"author":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/professor44"}],"wp:attachment":[{"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1781"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1781"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}