{"id":777,"date":"2017-07-05T23:20:47","date_gmt":"2017-07-06T03:20:47","guid":{"rendered":"https:\/\/2017.boston.wordcamp.org\/?post_type=wcb_session&#038;p=777"},"modified":"2017-07-18T17:20:55","modified_gmt":"2017-07-18T21:20:55","slug":"why-focus-might-be-the-most-important-ingredient-to-growing-your-agency","status":"publish","type":"wcb_session","link":"https:\/\/boston.wordcamp.org\/2017\/session\/why-focus-might-be-the-most-important-ingredient-to-growing-your-agency\/","title":{"rendered":"Why &#8220;Focus&#8221; Might Be the Most Important Ingredient to Growing Your Agency"},"content":{"rendered":"<p>In HBO\u2019s documentary &#8220;Becoming Warren Buffett&#8221;, there\u2019s a scene where Buffett and Bill Gates were both asked to write down on a piece of paper the one thing that they each felt contributed most to their success. Surely enough, Buffett and Gates had written the same word down on their respective papers:\u00a0<strong>Focus.<\/strong><\/p>\n<p>Now, when I talk about &#8220;focus&#8221;, I don&#8217;t claim to know how to avoid multitasking or how to ignore distractions like social media, news, politics and other noise that gets in the way of productivity. I could use a lot of help there.<\/p>\n<p>But what I&#8217;ve done successfully and what I will discuss is how to focus your\u00a0business.<\/p>\n<p>As far as I know, they don&#8217;t teach a lot of this stuff in college. (I can&#8217;t be 100% certain, as I didn&#8217;t spend much time there before dropping out). I spent the first 10 years of emagine&#8217;s history kind of flailing &#8211; trying to be everything to everyone, anything to anyone. I managed and did fine, but only once I started to focus did the business take a significant turn for the better.<\/p>\n<p>I will cover the importance of (and how to) focus on:<\/p>\n<ul>\n<li>Your strengths<\/li>\n<li>Your core markets\/industries<\/li>\n<li>A core technology\/platform (presumedly WordPress)<\/li>\n<li>The clients you already have who help \u2013 not hurt \u2013 your business<\/li>\n<li>The types of projects that are profitable for you (stay within your wheelhouse)<\/li>\n<li>The path to achieving your goals (without getting distracted by day-to-day challenges)<\/li>\n<li>Working with the right People<\/li>\n<li>Working\u00a0on\u00a0your business, not\u00a0in\u00a0your business<\/li>\n<li>Your life. Health. Relationships<\/li>\n<li>Your numbers<\/li>\n<li>Your differentiating value<\/li>\n<li>Your long-range vision<\/li>\n<\/ul>\n<p>Sounds like a lot I know. And it is.<\/p>\n<p>But it&#8217;s really not that hard. And once you can confidently say that you&#8217;re laser-focused on everything I&#8217;ve outlined here, trust me when I tell you that you&#8217;ll have dramatically improved your business, your earnings and your lifestyle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In HBO\u2019s documentary &#8220;Becoming Warren Buffett&#8221;, there\u2019s a scene where Buffett and Bill Gates were both asked to write down on a piece of paper the one thing that they each felt contributed most to their success. Surely enough, Buffett &hellip; <a href=\"https:\/\/boston.wordcamp.org\/2017\/session\/why-focus-might-be-the-most-important-ingredient-to-growing-your-agency\/\">Continue reading <span class=\"assistive-text\">Why &#8220;Focus&#8221; Might Be the Most Important Ingredient to Growing Your Agency<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14449562,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1500756000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[776],"footnotes":""},"session_track":[1079844,289],"session_category":[],"class_list":["post-777","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-2-ballroom","wcb_track-business"],"jetpack_shortlink":"https:\/\/wp.me\/p837Yb-cx","jetpack_sharing_enabled":true,"session_date_time":{"date":"July 22, 2017","time":"4:40 pm"},"session_speakers":[{"id":"776","slug":"bill-gadless","name":"Bill Gadless","link":"https:\/\/boston.wordcamp.org\/2017\/speaker\/bill-gadless\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/777\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/777\/revisions\/1801"}],"speakers":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/776"}],"author":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/bgadless"}],"wp:attachment":[{"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=777"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=777"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}