{"id":442,"date":"2017-07-05T22:46:51","date_gmt":"2017-07-06T02:46:51","guid":{"rendered":"https:\/\/2017.boston.wordcamp.org\/?post_type=wcb_session&#038;p=442"},"modified":"2017-07-22T10:48:29","modified_gmt":"2017-07-22T14:48:29","slug":"ab-testing-which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/boston.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face\/","title":{"rendered":"A\/B Testing \u2013 Which Way Does Your Duck Face?"},"content":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?<\/p>\n<p>Think this sounds silly? It is but backed by research. Spend some time to learn about what A\/B testing is, what things to test, testing methodology and the best tools to use for your site.<\/p>\n<p>Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n<p>When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A\/B testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about &hellip; <a href=\"https:\/\/boston.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face\/\">Continue reading <span class=\"assistive-text\">A\/B Testing \u2013 Which Way Does Your Duck Face?<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15189288,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1500826800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[439],"footnotes":""},"session_track":[1079844,19892],"session_category":[],"class_list":["post-442","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-2-ballroom","wcb_track-users"],"jetpack_shortlink":"https:\/\/wp.me\/p837Yb-78","jetpack_sharing_enabled":false,"session_date_time":{"date":"July 23, 2017","time":"12:20 pm"},"session_speakers":[{"id":"439","slug":"mike-demo","name":"Mike Demo","link":"https:\/\/boston.wordcamp.org\/2017\/speaker\/mike-demo\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/442\/revisions"}],"predecessor-version":[{"id":1585,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/442\/revisions\/1585"}],"speakers":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/439"}],"author":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/mpmike"}],"wp:attachment":[{"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=442"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}