Conversion Rate Optimization 101

You worked hard to drive traffic to your website, so what now? It’s time to get down to the basics of conversion rate optimization on your website. Learn how to collect data, analyze data and optimize your WordPress website using various free marketing tools. You will discover ways to run simple AB tests, heat maps, basic and advanced analytics tools to generate new conversion opportunities within your current website.

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WordCamp Boston is over. Check out the next edition!