(How to stop ignoring that thing on your website called a blog.)
Solopreneurs/Freelancers/Small Business Owners: So, you’ve finally got your WordPress site optimized and ready to knock the socks off your ideal clients. All the mission critical areas of your site have been carefully crafted and stellarly executed. Well, except that black hole of a neglected area that’s been sitting on your “should do someday” list: your blog. While you don’t make your living directly from blogging, you are smart enough to know you could be doing something useful it, but you have no idea where to start.
In this session we’ll discuss the purpose of blogging for business (versus blogging as a business), how to make sure you are talking to the right people, how it can actually save you time in the long run, creating an editorial calendar, tips for using categories and tags, and easy ways for coming up with topics that will save you from staring at a blank screen wondering what to write about.