Christina Inge is a digital marketing executive who’s been using marketing metrics to drive conversions for a decade. She’s author of the upcoming book, Web Analytics and Site Optimization for WordPress, and blogs and writes frequently on digital marketing strategy, web analytics, and social media. She served several terms on the board of the American Marketing Association, where she has been both VP of Programming-Education and VP of Social Media. Her areas of focus include bridging the gap between traditional and online marketing, developing cohesive strategies that bring together multiple digital channels, and building social organizations.