Today’s web developers can have a wealth of data at their fingertips on who site visitors are, how they find a site, and what they do once they’re there. Using that data, you can optimize a site to better meet your goals, be they longer site visits, more product downloads, or higher ecommerce sales. Web analytics data is among the most powerful tools in a web developer’s arsenal to prove the value of a site, and drive more value for clients.

In this session, we’ll walk you through how to implement web analytics on your WordPress, using the most popular tools and plugins. Going beyond that we will look at how to apply the data web analytics uncovers to create the best site possible—based not on gut instinct, but on pure, hard data. Want to know whether blue or green buttons make people more likely to buy? Whether you should put the logo on the left or the right to make the site friendlier? Whether people find it easier to navigate with a Home icon in the side navigation? Web analytics and site optimization data can point you to the answers. Learn how to improve existing sites, build a new site already optimized from the ground up, and continuously optimize your site for SEO, e-commerce, nonprofit, and marketing goals.