{"id":1293,"date":"2012-06-21T09:24:37","date_gmt":"2012-06-21T13:24:37","guid":{"rendered":"https:\/\/2012.boston.wordcamp.org\/?post_type=wcb_session&#038;p=1293"},"modified":"2012-11-21T05:27:31","modified_gmt":"2012-11-21T10:27:31","slug":"everything-you-need-to-know-about-turning-your-wordpress-site-into-a-lead-generation-machine","status":"publish","type":"wcb_session","link":"https:\/\/boston.wordcamp.org\/2012\/session\/everything-you-need-to-know-about-turning-your-wordpress-site-into-a-lead-generation-machine\/","title":{"rendered":"Everything You Need to Know About Turning Your WordPress Site into a Lead Generation Machine"},"content":{"rendered":"<p>WordPress is an extremely powerful content management system, there is no question about that, but are you leveraging your site to it\u2019s fullest potential?<\/p>\n<p>If you are running your business&#8217;s website via WordPress, there are some <strong>critical inbound marketing components<\/strong> that need to be incorporated into your site in order for it to drive in more traffic and convert those visitors into leads.<\/p>\n<p>David is going to run through how to crank up the inbound marketing functionality on your WordPress install, cover which plugins to use, and show you how to have a professional looking website that works <em>for<\/em> your Business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress is an extremely powerful content management system, there is no question about that, but are you leveraging your site to it\u2019s fullest potential? If you are running your business&#8217;s website via WordPress, there are some critical inbound marketing components &hellip; <a href=\"https:\/\/boston.wordcamp.org\/2012\/session\/everything-you-need-to-know-about-turning-your-wordpress-site-into-a-lead-generation-machine\/\">Continue reading <span class=\"screen-reader-text\">Everything You Need to Know About Turning Your WordPress Site into a Lead Generation Machine<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":541,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1291],"footnotes":""},"session_track":[5002],"session_category":[],"class_list":["post-1293","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing"],"jetpack_shortlink":"https:\/\/wp.me\/p2g0GA-kR","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1291","slug":"david-wells","name":"David Wells","link":"https:\/\/boston.wordcamp.org\/2012\/speaker\/david-wells\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1293\/revisions"}],"predecessor-version":[{"id":2003,"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1293\/revisions\/2003"}],"speakers":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/1291"}],"author":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wporg\/v1\/users\/migon"}],"wp:attachment":[{"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=1293"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}