All too often we hear from our colleagues, bosses, and clients that WordPress “can’t do that.” Many of these opinions are ill-informed, as with the introduction of custom post types in version 3.0, WordPress can in fact do all sorts of neat things. This session will showcase some of the amazing sites that run on WordPress from blogs on steroids like TechCrunch to online entertainment destinations like UniversalSports.com to full fledged e-commerce stores. In addition to showcasing the unique user experiences and functionality that can be crafted using WordPress, we’ll also explore the administrative user interfaces that make publishing on these websites a breeze. This session will be of interest mostly to end users, but to aspiring, novice developers as well who are interested in learning about the power of WordPress beyond the blogging capacity it’s already known for.