From Panda to Penguin, you may be forgiven to thinking there is an SEO jungle out there. SEO is (fast) changing and contrary to popular belief, I do believe it is for the better. In this complex relationship of content marketing, social media and technical SEO many companies are struggling to keep up with SEO (even if they don’t admit it). There is no wikipedia for SEO, everyone has their own definition, and no, text links are not the answer to SEO. This presentation will cover SEO as a business strategy and how companies can build SEO strategies for future.
