Starting a blog is easy to do, but growing and maintaining audience of followers is a far more challenging task. The goal of this talk is to discuss the different ways bloggers can go beyond the basic steps of writing posts and responding to comments so they can expand the level of communication they have with their audience. Some examples include building and growing a presence on Facebook, Twitter, Pinterest, and other social networks, in addition to running contests, and incorporating techniques such as gamification into the process of blogging. The goal is to provide ways to engage your audience more heavily and get more out of your blogging experience.
