{"id":1159,"date":"2011-07-12T09:47:47","date_gmt":"2011-07-12T13:47:47","guid":{"rendered":"https:\/\/2011.boston.wordcamp.org\/?post_type=wcb_speaker&#038;p=1159"},"modified":"2011-07-12T09:47:47","modified_gmt":"2011-07-12T13:47:47","slug":"margot-bloomstein","status":"publish","type":"wcb_speaker","link":"https:\/\/boston.wordcamp.org\/2011\/speaker\/margot-bloomstein\/","title":{"rendered":"Margot Bloomstein"},"content":{"rendered":"<p><a href=\"http:\/\/www.twitter.com\/mbloomstein\">Margot Bloomstein<\/a> is the principal of <a href=\"http:\/\/appropriateinc.com\/\">Appropriate, Inc.<\/a>, a brand and content strategy consultancy based in Boston. For more than a decade, she&#8217;s partnered with retailers, universities, and other clients to create brand-appropriate experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media.<\/p>\n<p>A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on contextually-sensitive content strategy and the evolution of content strategy within interactive agencies; her recent engagements include SXSW, Web 2.0, Web Content, Gilbane, and Confab.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than a decade, she&#8217;s partnered with retailers, universities, and other clients to create brand-appropriate experiences that engage their target audiences and &hellip; <a href=\"https:\/\/boston.wordcamp.org\/2011\/speaker\/margot-bloomstein\/\">Continue reading <span class=\"screen-reader-text\">Margot Bloomstein<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":284759,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-1159","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/p1tTIn-iH","jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/1b2f1764dd9609a76f8ff61a772de0d154370e48d9cb3967a5af1ee7e6a633c7?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/1b2f1764dd9609a76f8ff61a772de0d154370e48d9cb3967a5af1ee7e6a633c7?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/1b2f1764dd9609a76f8ff61a772de0d154370e48d9cb3967a5af1ee7e6a633c7?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/1b2f1764dd9609a76f8ff61a772de0d154370e48d9cb3967a5af1ee7e6a633c7?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/1b2f1764dd9609a76f8ff61a772de0d154370e48d9cb3967a5af1ee7e6a633c7?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/1b2f1764dd9609a76f8ff61a772de0d154370e48d9cb3967a5af1ee7e6a633c7?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/1159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/284759"}],"replies":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":1,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/1159\/revisions"}],"predecessor-version":[{"id":1160,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/1159\/revisions\/1160"}],"wp:attachment":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/speaker_group?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}