{"id":1098,"date":"2011-07-09T22:16:23","date_gmt":"2011-07-10T02:16:23","guid":{"rendered":"https:\/\/2011.boston.wordcamp.org\/?p=1098"},"modified":"2011-10-09T19:22:03","modified_gmt":"2011-10-09T23:22:03","slug":"managing-the-multi-voice-blog","status":"publish","type":"post","link":"https:\/\/boston.wordcamp.org\/2011\/managing-the-multi-voice-blog\/","title":{"rendered":"Managing The Multi-Voice Blog"},"content":{"rendered":"<p>Corporate and organizational blogs are at their richest when they encompass a multitude of voices, when it&#8217;s not just marketing or communications writing, but engineering, administrative, and front-line staff contributing to the organization&#8217;s story. For nonprofits, educational, and cultural organizations, blogs&#8217; voices increase even more to include patrons, clients, and members.<\/p>\n<ul>\n<li>With this richness of voices come challenges for blog editors and community managers.<\/li>\n<li>How do you maintain consistency of message?<\/li>\n<li>Should you impose strict editorial guidelines, or trust the community? How do you enforce standards without stifling creativity?<\/li>\n<li>How much support do you offer to bloggers, and how do you offer that support: is it ongoing, training-based, or a combination of the two?<\/li>\n<li>Should there be a common tone, or are wide variations in voice the norm and more authentic?<\/li>\n<li>When is it good to offer structure?<\/li>\n<li>and how do you get good content?<\/li>\n<\/ul>\n<p>In this interactive session, we&#8217;ll look at the different types of multi-voice blog and how to manage them. This talk and breakout session will explore the challenges of both blogs open to a wide public, and those where specific roles within an organization are assigned to blog. Bring your challenges as a blog manager\/editor\/community manager. There will be a lecture, followed by an interactive Q&amp;A session addressing specific challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate and organizational blogs are at their richest when they encompass a multitude of voices, when it&#8217;s not just marketing or communications writing, but engineering, administrative, and front-line staff contributing to the organization&#8217;s story. For nonprofits, educational, and cultural organizations, &hellip; <a href=\"https:\/\/boston.wordcamp.org\/2011\/managing-the-multi-voice-blog\/\">Continue reading <span class=\"screen-reader-text\">Managing The Multi-Voice Blog<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":237091,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[6846],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","hentry","category-speaker-feature"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tTIn-hI","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/237091"}],"replies":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/comments?post=1098"}],"version-history":[{"count":3,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/1098\/revisions"}],"predecessor-version":[{"id":1568,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/1098\/revisions\/1568"}],"wp:attachment":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/categories?post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/tags?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}