{"id":1086,"date":"2011-07-11T13:00:31","date_gmt":"2011-07-11T17:00:31","guid":{"rendered":"https:\/\/2011.boston.wordcamp.org\/?p=1086"},"modified":"2011-10-09T20:02:20","modified_gmt":"2011-10-10T00:02:20","slug":"converting-the-crowd-understanding-conversion-optimized-design","status":"publish","type":"post","link":"https:\/\/boston.wordcamp.org\/2011\/converting-the-crowd-understanding-conversion-optimized-design\/","title":{"rendered":"Converting the Crowd: Understanding Conversion Optimized Design"},"content":{"rendered":"<p>Conversion optimization is the art of getting your website visitors to do what YOU want. Whether lead generation, e-commerce sales, application sign up or any other form of &#8216;action&#8217;, designing your website around the concept of conversion optimization is paramount to having it meet your organization&#8217;s goals.<\/p>\n<p>&#8220;Converting the Crowd&#8221; focuses on understanding conversion optimization and the impact it has on the design process. During the presentation we&#8217;ll discuss strategies and tools that can be used to help with your conversion optimization efforts. We invite anyone involved in crafting the vision or strategy for an organization&#8217;s website: designers, developers and marketing folks.<\/p>\n<p>See you at WordCamp!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion optimization is the art of getting your website visitors to do what YOU want. Whether lead generation, e-commerce sales, application sign up or any other form of &#8216;action&#8217;, designing your website around the concept of conversion optimization is paramount &hellip; <a href=\"https:\/\/boston.wordcamp.org\/2011\/converting-the-crowd-understanding-conversion-optimized-design\/\">Continue reading <span class=\"screen-reader-text\">Converting the Crowd: Understanding Conversion Optimized Design<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3106337,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[6846],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","hentry","category-speaker-feature"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tTIn-hw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/3106337"}],"replies":[{"embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/comments?post=1086"}],"version-history":[{"count":3,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/1086\/revisions"}],"predecessor-version":[{"id":1575,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/1086\/revisions\/1575"}],"wp:attachment":[{"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/categories?post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boston.wordcamp.org\/2011\/wp-json\/wp\/v2\/tags?post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}