Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than a decade, she’s partnered with retailers, universities, and other clients to create brand-appropriate experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media.
A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on contextually-sensitive content strategy and the evolution of content strategy within interactive agencies; her recent engagements include SXSW, Web 2.0, Web Content, Gilbane, and Confab.
