Category Archives: Speaker feature

The world of marketing has changed. It’s not enough to create some banners ads or invest in PPC to get people to buy your product. You have to draw prospects and leads to you instead of interrupting them when they … Continue reading WordPress & Inbound Marketing: How to Generate Leads With Your WordPress Blog →

This talk is designed for publishers, in-house developers, and consultants interested in learning about the WordPress.com VIP platform. We will provide an overview of where WordPress.com VIP fits within the overall WordPress ecosystem and what types of publishers are well … Continue reading Enterprise Publishing on WordPress.com VIP →

In my day-to-day work at the Berkman Center I don’t have the luxury of working primarily in one language or framework – this is a blessing and a curse.  That’s not the point of this post, though. A specific blessing … Continue reading Behavior Driven Development and WordPress Plugins →

WordPress 3.0 expanded theme and plugin developer’s abilities to create Custom Post Types, representing data more complex than the average blog post. This functionality firmly establishes WordPress as a viable Content Management System, but it can be difficult to know how … Continue reading Stepping into Custom Post Types →

We’ve all heard the stories of customer service legends like Zappos, Nordstrom, The Ritz Carlton, and similar companies. These are all companies that use customer service to set themselves apart from the competition. Bloggers can learn from these best practices … Continue reading Treating Your Readers Like Customers →

In this talk we will cover some basic user management principals and apply those principals to WordPress. We will give you the knowledge needed to determine what to let, and more importantly not let, your users have access too. We … Continue reading Scaling your team: Managing the people behind a large site network →

Conversion optimization is the art of getting your website visitors to do what YOU want. Whether lead generation, e-commerce sales, application sign up or any other form of ‘action’, designing your website around the concept of conversion optimization is paramount … Continue reading Converting the Crowd: Understanding Conversion Optimized Design →

Corporate and organizational blogs are at their richest when they encompass a multitude of voices, when it’s not just marketing or communications writing, but engineering, administrative, and front-line staff contributing to the organization’s story. For nonprofits, educational, and cultural organizations, … Continue reading Managing The Multi-Voice Blog →

An open discussion on how with all the Social Media Sites being used on a daily basis how having a blog can dramatically increase one’s Social Media influence in a very short time..