Category Archives: Speaker feature

WordPress & Inbound Marketing: How to Generate Leads With Your WordPress Blog

The world of marketing has changed. It’s not enough to create some banners ads or invest in PPC to get people to buy your product. You have to draw prospects and leads to you instead of interrupting them when they … Continue reading

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Enterprise Publishing on VIP

This talk is designed for publishers, in-house developers, and consultants interested in learning about the VIP platform. We will provide an overview of where VIP fits within the overall WordPress ecosystem and what types of publishers are well … Continue reading

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Behavior Driven Development and WordPress Plugins

In my day-to-day work at the Berkman Center I don’t have the luxury of working primarily in one language or framework – this is a blessing and a curse. ¬†That’s not the point of this post, though. A specific blessing … Continue reading

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Stepping into Custom Post Types

WordPress 3.0 expanded theme and plugin developer’s abilities to create¬†Custom Post Types, representing data more complex than the average blog post. This functionality firmly establishes WordPress as a viable Content Management System, but it can be difficult to know how … Continue reading

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Treating Your Readers Like Customers

We’ve all heard the stories of customer service legends like Zappos, Nordstrom, The Ritz Carlton, and similar companies. These are all companies that use customer service to set themselves apart from the competition. Bloggers can learn from these best practices … Continue reading

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Lightning Talks and C.C. Chapman!

As I mentioned last week, We’re planning Lightning Talks again this year as well – but this time we’ll have C.C. Chapman as emcee! Please submit lighting talk proposals by July 15th. C. C. Chapman Most of you in the … Continue reading

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Scaling your team: Managing the people behind a large site network

In this talk we will cover some basic user management principals and apply those principals to WordPress. We will give you the knowledge needed to determine what to let, and more importantly not let, your users have access too. We … Continue reading

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Converting the Crowd: Understanding Conversion Optimized Design

Conversion optimization is the art of getting your website visitors to do what YOU want. Whether lead generation, e-commerce sales, application sign up or any other form of ‘action’, designing your website around the concept of conversion optimization is paramount … Continue reading

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Managing The Multi-Voice Blog

Corporate and organizational blogs are at their richest when they encompass a multitude of voices, when it’s not just marketing or communications writing, but engineering, administrative, and front-line staff contributing to the organization’s story. For nonprofits, educational, and cultural organizations, … Continue reading

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How Blogs are the Core to Any social media strategy

An open discussion on how with all the Social Media Sites being used on a daily basis how having a blog can dramatically increase one’s Social Media influence in a very short time..

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